Tag Archives: Mindset

Mental Mistakes: The Availability Heuristic

This is the first part of a series on the topic of mental mistakes, thinking errors that we make on a daily basis. Read the others here.

How frequently would you guess car accidents occur?

To make this kind of judgement, you’re not going to try to count the number of car accidents you’ve seen over a 24 hour period then use some sort of complicated mental algorithm to expand that number into a general frequency. That would be mentally exhausting.

Instead, you’re going to use a shortcut. You’re going to make an educated guess, and more than likely, you’re going to be very wrong.

We make hundreds of mistakes like this on a daily basis, mistakes than can be attributed to mental biases or cognitive errors. Understanding them further can provide some insight into various aspects of our lives such as:

  • How the media shapes your perception of the world
  • Why you can’t accurately estimate the frequency of seven-letter words that have “n” in the sixth position

To understand these items and more, we have to take an insider look at one of the most common cognitive errors we make on a daily basis – the Availability Heuristic.

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